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MiniMax

Hailuo AI

Hailuo AI covers MiniMax Hailuo 2.3, 2.3 Fast and Hailuo 02 video generation, including text-to-video, image-to-video, first-and-last-frame video and subject-reference video. Hailuo 2.3 improves complex body motion, physics and command following, dynamic-camera rendering, stylization, facial micro-expressions and object-motion response over Hailuo 02. The former Video Agent has evolved into the globally available Media Agent, which routes multimodal models for one-click generation or step-by-step creation with uploaded images, video and audio.

Globally availableFull English UIPublic APIFreemium

Editorial verdict

Best for

Creators comparing Chinese video tools beyond Kling, especially for exploratory multimodal workflows.

Avoid if

Avoid depending on it as the only production video tool until international access and API limits are checked.

Why it matters

Hailuo is now treated as MiniMax's main international video line because the official API docs list current Hailuo 2.3 video models and multiple generation modes.

Trust: 6/6 sources verified, recently checkedCoverage: 100/100

Pricing

Hailuo 2.3: $0.28/video for 768P 6s, $0.56 for 768P 10s or $0.49 for 1080P 6s

Payment

Credits, Token Plan, Video packages, Pay-as-you-go API billing

Commercial use

Verify current commercial terms before using generated assets in paid campaigns.

Privacy

Avoid uploading confidential brand material before reviewing data terms.

Use-case fit

Text-to-video and image-to-video

Strong

Use MiniMax Hailuo 2.3 or 2.3 Fast when prompt adherence, motion and image animation are the core evaluation points.

Subject and frame-controlled video

Strong

Official docs cover first-and-last-frame generation and subject-reference video for more controlled creative workflows.

Media Agent production

Strong

Use one-click generation for automated multimodal assembly or upload images, video and audio for step-by-step control.

Global user checklist

RegistrationPartialTracked through the international Hailuo product surface and MiniMax API docs.
English UIPartialInternational report describes Hailuo AI as English-friendly for global creators.
International paymentPartialMiniMax says Hailuo 2.3 retains Hailuo 02 pricing and 2.3 Fast can reduce batch cost by up to 50%. Exact cost still depends on the live model, package, duration and resolution.
API and docsConfirmedOfficial API docs cover video generation, query and file-retrieval workflows.

Checked June 21, 2026. Recheck international access, API limits, Hailuo 2.3 versus Fast pricing, free launch credits and Media Agent capabilities before building a production workflow.

Pros

  • - Hailuo 2.3 and 2.3 Fast are documented as current international video models
  • - Supports text-to-video, image-to-video, frame-to-frame and subject-reference workflows
  • - Video Agent templates are available for consistent-style generation
  • - Hailuo 2.3 improves complex motion, physics, command following, stylization and facial micro-expressions
  • - Media Agent supports one-click and step-by-step multimodal creation with text, images, video and audio
  • - Web, mobile and Open Platform API received the Hailuo 2.3 rollout

Cons

  • - Quota, resolution and duration support differ by model and package
  • - The claim that 2.3 keeps Hailuo 02 pricing and Fast cuts batch cost by up to 50% should be checked against live API rates
  • - Performance and cost-effectiveness claims in the launch article are vendor-reported

Decision paths

Choose Kling for a global video entry point

Kling currently has global visibility and English UI status in the seed data.

Compare with Vidu for another global creator workflow

Vidu is a cataloged creator-workflow reference with international access considerations.

Sources

Official website

official · en · verified 2026-08-04

Confirms the MiniMax product entry point.

Hailuo AI

official · en · verified 2026-06-01

Overseas support report identifies Hailuo AI as MiniMax's international consumer product entry.

MiniMax Hailuo 2.3 news

official · en · verified 2026-06-21

Confirms Hailuo 2.3 motion, physics, styling and expression improvements, retained Hailuo 02 pricing, Fast cost claim, web/mobile/API rollout, launch credits and the global Media Agent upgrade.

MiniMax API pricing

pricing · en · verified 2026-06-21

Lists Hailuo 2.3 text/image-to-video prices for 768P six- and ten-second outputs and 1080P six-second output.

MiniMax models overview

docs · en · verified 2026-06-01

Lists MiniMax Hailuo 2.3, Hailuo 2.3 Fast and Hailuo 02 model capabilities.

MiniMax video generation guide

docs · en · verified 2026-06-01

Documents text-to-video, image-to-video, first-and-last-frame and subject-reference generation workflows.

Last checked: 2026-08-04

Reviews

Availability snapshot

Availability
available
English UI
full
API
available
Rating
4.4 (9)

Latest updates

Latest changes
Pricing · 2026-08-04

MiniMax multimodal API pricing refreshed

MiniMax's live API pricing lists permanently discounted M3 rates for context up to 512K at $0.30/M input, $1.20/M output and $0.06/M cache-read tokens; 512K-1M costs $0.60, $2.40 and $0.12, with access above 512K currently limited. M2.7 costs $0.30/M multimodal input and $1.20/M output, while Highspeed costs $0.60 and $2.40. Hailuo 2.3 starts at $0.28 per 768P six-second video, Speech 2.8 Turbo at $60/M characters, rapid voice cloning at $1.50 per voice, voice design at $3 per voice, and Music 2.6 at $0.15 per song with a free-trial label.

Release · 2026-06-21

Hailuo 2.3 and Media Agent profile refreshed

MiniMax Hailuo 2.3 improves complex body motion, physics and command following, dynamic-camera rendering, stylization, facial micro-expressions and object-motion response over Hailuo 02. MiniMax says it retained Hailuo 02 pricing, while Hailuo 2.3 Fast can reduce batch-generation cost by up to 50%. The update is available through Hailuo AI web, mobile and the Open Platform API. Hailuo's former Video Agent also evolved into a globally launched Media Agent for one-click or step-by-step multimodal creation using text, images, video and audio.

Release · 2026-06-17

MiniMax Hub creative-agent desktop added

MiniMax Hub is now tracked as MiniMax's local-first multimodal creative command center, combining copy, image, video, audio, packaging, export, Skills, local asset management and multi-agent orchestration for short-form video, brand marketing and production workflows.

Release · 2026-06-01

MiniMax M3 and latest model wave added

MiniMax is now tracked with a dedicated M3 model profile, while the homepage currently highlights M3, Hailuo 2.3, Speech 2.8 and Music 2.6 alongside the API Platform, Token Plan and Agent surfaces.

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